Facebook “Like” Button Increases Referral Traffic to Blogs

Facebook “Like” Increases Referral Traffic to Blogs by 50% [REPORT]

TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.

Facebook unveiled the “Like” feature at its F8 Developer Conference in late April. Readers can click the “Like” button on an article to share it with their Facebook friends without leaving a publisher’s website.

Approximately 1,500 TypePad bloggers have installed the “Like” buttons on their blogs since the widget became available on the platform in early May.

Shortly after releasing the sidebar widget, TypePad released a second feature that enables users to attach a Facebook “Like” button to the bottom of each blog post. Two thousand and four hundred bloggers have added the feature, and have enjoyed a 200% growth in referral traffic from Facebook as a whole, according to TypePad.

 

[img credit: TypePad (TypePad)] via Mashable

That annoying “Like” button that I see on every site now is actually paying off. Facebook wins again. Doh.