Social MediaFoursquare has scored itself another partnership, this time with NBC’s The Today Show. Foursquare users who head to 30 Rock this summer for the Toyota Concert Series on Today will be able to check in, earn badges and compete for mayorships. The Today Show has its own branded Foursquare partner page that you can also visit to get music tips and other assorted information. While Foursquare and other geolocation services have been busy inking deals with partners and brands, what makes The Today Show deal unique is that, well, it was announced on The Today Show.
Ohh…Foursquare, how I love thee…but when the hell are you going to start getting you crap together and start thinking OUTSIDE of NYC?
I feel compelled to tell you (and I have told Tristan Walker, Biz Dev for Foursquare, to his face) that you’re doing it all wrong. I love that you’re trying to get mainstream acceptance by doing big deals with The Today Show but why aren’t you strengthening your infrastructure and thinking more long term, high volume deals with small-to-medium sized businesses? That’s when you’re really going to develop more mainstream acceptance with regional brands that can carry your business into a future outside of NYC.
I’m just sad I have to be in NYC to score more than half their badges…not everyone can afford to come to NYC and I just don’t think you’re building a sustainable business if you’re scaling much too quickly and still working with a team of seven people? Oh Foursquare, Foursquare, Foursquare…I still love you but I’m not convinced you’re building yourself to be around long term at this rate….get your act together.